TORONTO, May 15, 2017 – For the 14th consecutive year, Canadian consumers joined businesses, schools and Pizza Pizza staff and partners to recycle electronic waste this spring as part of the Pizza Pizza Slices for Devices program. The company was able to deliver 4.257 tonnes of electronic waste to Recycle My Electronics Programs, its partner for the past two years.
“Slices for Devices is our largest Earth Month initiative,” said Pat Finelli, Chief Marketing Officer for Pizza Pizza. “Canadians value the environment and this is an easy way for people to give back to their planet while enjoying the perk of pizza. With the help of our partner, Recycle My Electronics, we were able to continue our yearly effort to make our planet a little more green.”
As part of the program, customers were invited to bring in their small electronics to participating Pizza Pizza locations across Canada to recycle them in store in exchange for a free slice of pizza. For larger donations, companies and schools registered online for the school and business program to exchange their electronics for Pizza Pizza gift cards.
In total, 2,318 devices were collected from the Ontario and Quebec stores, for a total weight of 376 kgs. Proceeds generated from the program were donated to Children’s Miracle Network through the Slices for Smiles Foundation.
About Children’s Miracle Network
Children’s Miracle Network® raises funds and awareness for 170 member hospitals, 14 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and research. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at www.childrensmiraclenetwork.ca and www.facebook.com/CMNHospitals
About Recycle My Electronics
As recognized, industry-led not-for-profit organizations, Recycle My Electronics programs, powered by EPRA and OES provide an approved environmental compliance program for manufacturers, distributors and retailers of electronics. They are responsible for implementing and operating, on behalf of their stewards, a safe and secure program for the recovery and reclamation of electronic products in accordance with standards established by EPRA. EPRA and OES accept and recycle a range of regulated electronic products. For information on what products are accepted and to find a drop-off location near you, visit www.recycleMYelectronics.ca.
About Pizza Pizza Limited
With more than 730 locations spread across seven provinces, Pizza Pizza Limited is Canada´s pizza pioneer and a quick-service restaurant leader. The company operates two banners, Pizza Pizza and Pizza 73, that together with its network of operators and franchise partners, deliver quality food choices, diverse menus and exciting promotions for all tastes, lifestyles and budgets. Since 1967, Pizza Pizza Limited has been guided by a vision to provide the “best food, made especially for you” with a focus on quality ingredients, customer service, continuous innovation and community involvement. Visit phx2uat.pizzapizza.ca and www.pizza73.com for more information.
For more information:
Raphaela Mandel
Torchia Communications
raphaela@torchiacom.com
416-341-9929 ext. 227
